It could also explain why bright light therapy can aid patients with other disorders–such as main depressive disorder and bipolar disorder–not typically linked to the circadian time clock, they continued.. Bright light therapy may aid patients with depressive and bipolar disorders In the November Cell Rate of metabolism reveals powerful ramifications of light on the adrenal glands A written report, a discovering that might explain the wide benefits of bright light therapy for a variety of conditions, including rest and depressive disorders, according to researchers. The body’s two adrenal glands sit down atop each kidney, where they secrete hormones that regulate stress metabolism and response. The researchers within mice that light sparks a cascade of gene activity in the adrenal gland through its effects on the suprachiasmatic nucleus .However the situation is worse than wasted cash or effort. These ads ultimately can do more harm than good because they possess the potential to spur even more of the behavior they’re trying to avoid. Duhachek’s research specifically explores anti-drinking ads that link to the countless possible adverse results of alcohol abuse, such as blackouts and automobile accidents, while eliciting feelings of guilt and shame. Findings show such communications are too difficult to process among viewers already experiencing these emotions – – for example, those who curently have alcohol-related transgressions. To deal, they adopt a defensive mindset which allows them to underestimate their susceptibility to the results highlighted in the ads; that is, that the results happen and then other people.